The restaurant industry as a whole has felt pressure from the economic downturn over the past few years. With consumers reducing their expenditures from expensive full-service restaurants, quick service restaurants such as Pizza Hut are catering to their needs by providing a great dining experience and high-quality food.

Take a look at these statistics:

Pizza is the #1 dinner choice and 93% of Americans eat at least one pizza per month
(Pizza Today Magazine, March 2007)
Today, franchised pizza chains 
command an approximately
share of the U.S. pizza market.
(, Selecting a Pizza Franchise)

The pizza industry, "Has grown into a food service juggernaut, commanding $30 billion a year from U.S. customers." (, Selecting a Pizza Franchise)

Pizza is clearly a popular choice in the U.S. market and Pizza Hut continues to be a pioneer in the pizza industry, offering original products to customers at an affordable price point.

As a new franchisee with Pizza Hut, you will align yourself with a nationally and internationally recognized brand and market share leader. Pizza Hut provides innovative approaches to customer engagement and continues a long history of brand awareness with consistent marketing and advertising. Pizza Hut's consumer awareness helps to connect your business with customers.

By stepping into the Pizza Hut family, you align yourself with the number one pizza brand.